Operations
We put AI on the repetitive work. Then we run it.
The phone that rings while you are under a sink. The invoice someone reads and retypes. The schedule that gets rebuilt every Monday. The follow-up nobody got to. It is not a project, which is why buying software for it so rarely fixes it — the software shows up and the running of it lands back on you.
We're Minnesota's AI guys. Set up in person, in the Twin Cities.
Find it, build it, run it.
01
We find where the time actually goes.
Not a discovery phase with a deliverable at the end of it. We sit with how the work really runs — who retypes what, which calls get missed, what happens to a job between finished and invoiced — and come back with the two or three places worth changing first. Sometimes the answer is that your systems are fine and one gap is doing all the damage.
02
We build it.
We write the software rather than reselling a seat in someone else's platform, so the thing you get is shaped like your business instead of the other way round. It connects to what you already run: your phone number, your calendar, your QuickBooks, your inbox. Nothing gets migrated for the sake of it.
03
We run it.
This is the part that makes it operations rather than a project. It runs on our infrastructure and we watch it. When something is ambiguous it gets held back for a person instead of guessed at. When the business changes, the work changes with it, and you do not open a new statement of work to move a phone number.
Two of these we've already built.
Enough businesses needed the same two things that we packaged them. They are examples of the work, not the whole of it.
Answers the calls and texts your shop misses, on your existing number, books the job onto your calendar, and texts back the people who hang up. Running live for Norblom Plumbing in the Twin Cities.
The week on one board for companies that send people out. Drag jobs onto crews, reorder the day, and send the invoice through the QuickBooks you already run.
And the rest
Paperwork a person currently reads and retypes: invoices and documents read, matched, filed into the tools you already run, with the exceptions held back for a human. Leads arriving down four channels with no single place they land. Whatever the repetitive work turns out to be once someone looks at it properly.
What's included.
- A walkthrough of where the repetitive work actually is, before anything is built
- The build: the phone, the paperwork, the scheduling, the follow-up — whichever of them is costing you
- It runs on our infrastructure, monitored by us, with the exceptions held back for a person
- Changes as the business changes, without a new statement of work each time
- Set up in person, here in the Twin Cities
- Email and text support, one business day response
Priced per business, because the work is. Most customers are live in two to three weeks from signed agreement.
Where we're not the answer.
- Work that needs judgement, relationships, or someone who knows your customers by name. That is a hire, and we will tell you so.
- Anyone who wants to sign up and be live today. Setup is hands-on and done in person.
- Anyone who needs a price before talking to someone. It is quoted per business and we do not publish one.
- Businesses outside the Twin Cities metro, and enterprise or national volumes. Not forever — just not well, yet.
- Buyers who want advice and will do the building themselves. We are an expensive way to buy a recommendation.
Common questions.
What does 'operations' actually mean here?
The work that has to happen every day and never finishes: answering the phone, booking the job, chasing the follow-up, moving a crew, reading an invoice and typing it somewhere else, keeping the records straight. It is not a project with an end date, which is why buying software for it so often disappoints — the software arrives and the running of it lands back on you. We put AI on the repetitive parts and then run it, so the operating burden does not come back.
Should I hire an office manager, or outsource this?
Genuinely depends, and the honest answer is sometimes 'hire'. If the work needs judgement, relationships, and someone who knows your customers by name, hire — we are not a substitute for that person and we will say so. What we are good at is the repetitive share of the job: the calls at 7pm, the retyping, the same six questions every caller asks, the invoice that has to be created from work already recorded. Plenty of shops end up with both, and the hire spends their day on the part that needed a human.
Are you consultants or a software company?
Neither on its own, which is the point. A consultant leaves you a recommendation and an implementation bill. A software company sells you a licence and wishes you luck operating it. We build the thing and then run it, and we are accountable for it still working in six months. If you only want advice, we are the expensive way to buy it.
Can you take just one thing?
Yes, and usually that is the right way to start. One clear problem, running properly, tells you more about whether this works than a plan covering everything. Frontdesk (the phone) and Dispatch (the schedule board) are two pieces we have packaged because enough businesses needed exactly those. The rest is built for the business that needs it.
What if the work isn't a good fit for AI?
Then we say so, and either build it without AI or tell you not to bother. Work that changes every time, needs real judgement, or carries a cost of being wrong that nobody would accept from a machine — that work stays with a person. Putting AI on it anyway is how you end up with a system nobody trusts and everybody double-checks, which is slower than what you had.
Do we have to be in Minnesota?
For now, effectively yes. We set customers up in person in the Twin Cities metro, and that is a real part of why the setups work. It is not a rule we enforce so much as a limit on how much we can do well at once.
How long until I'm using it?
Most customers are live in two to three weeks from signed agreement.
Will this work with the tools we already use?
Yes. Our products connect to the systems your team already uses: Google Workspace, CRMs, calendars, Slack, email, and other common business tools.
What if I want to cancel?
Cancel anytime with reasonable notice. We'll export your data and hand back anything we run for you, like a website or phone number. The rest stays yours.
Where does our data live?
Your data stays yours. It's encrypted in transit and at rest, isolated from every other customer, and never used to train AI models, ours or the third-party services we use to deliver the product. Subprocessor list available on request. Full details in our privacy policy.
Get in touch.
Tell us about your business and where the hours go. A real person reads every note, and we reply within a day or two.